The Iron Fist in a Silk Glove

By Carl Weiss

Extent of Silk Route/Silk Road. Red is land ro...
Extent of Silk Route/Silk Road. Red is land route and the blue is the sea/water route. (Photo credit: Wikipedia)
In ancient times the route known as the Silk Road was a major source of trade that connected East and West.  Delivering everything from Chinese silk to spices and precious gems, this trade route used everything from camels to fragile wooden boats to create a web of commerce that covered the known world.  Two millennia later, this concept was reborn online in a web portal of the same name.  The chief difference is that while the digital Silk Road did indeed concern itself with connecting a worldwide web of virtual traders, these entrepreneurs did not deal in frankincense and myrrh, but in a cornucopia of contraband that openly advertised everything from cannabis to Cocaine and firearms to forgeries.

Allegedly operated by 29-year old Ross Ulbricht, who went by the moniker Dread Pirate Roberts, this eBay of the underworld plied its trade more or less in the open for some two years until the illicit empire came crashing down after the FBI arrested him on October 1 in San Francisco.   Busted in of all places a public library, the arrest was the culmination of a cyber-sleuthing operation that had taken more than a year and involved the FBI, the ATF, and US Customs.  Among other things, Ulbricht was charged with drug trafficking, money laundering and attempted murder.

By the following day, news of the arrest was making headlines around the world.  By Thursday of the same week, the infamous website had been shut down and a notice was posted by the authorities that notified any interested party that the site had been seized by the Feds.  Also confiscated was a digital wallet that contained thousands of Bitcoins reportedly worth more than four million dollars. During the height of the illegal enterprise, Ulbricht allegedly racked up commissions of $20,000 per day totaling more than $80 million according to authorities.  During the two years that the site operated, it was reported that nearly one million anonymous customers conducted some $1.2 billion in sales through the portal.

What was not surprising was that it was possible to conduct the sale of contraband online.  What was surprising was the sheer volume of the operation, combined with a level of sophistication that made it very hard for the authorities to follow the customers of Silk Road or the money that traded hands.  (In fact, all transactions made on the site were conducted using Bitcoins, a so called crypto currency that uses encryption to control transactions.)

What was also surprising were the lengths to which the operator of Silk Road was allegedly prepared to go to keep the portal operating. According to an article in the Guardian, Chillingly, the FBI indictments also claimed Ulbricht had ordered two hits against people whom he thought might expose his clients, one against an "employee" of Silk Road in January 2013 and then against someone, who was in fact an undercover agent, threatening to leak the names of his clientele. In the first hit, police say Ulbricht offered $40,000 for the job, and asked for "proof of death" in the form of a video.”

Also surprised were two of the men who had rented a room in their San Francisco home to Ulbricht.  He had answered a Craigslist ad and identified himself to the other two tenants as Josh, a Texas man who had just moved back to the states from Sydney, Australia.  For a man who was purportedly raking in $20,000 per day, Ulbricht apparently spent very little since his rent was only $1,250 per month and according to his housemates, he almost never went out and made it a habit to eat in.

In fact, many people who read the headlines in the San Francisco Examiner were shocked that Ulbricht had chosen to live and operate in San Francisco. Stranger still was the fact that while he had been running Silk Road he had even granted interviews to journalists.

Quote from the Guardian: "When you start giving interviews like the CEO of an established company, it's just wrong," says Pavel Durov, another 29-year-old technologist who recently visited San Francisco and had been following the story of the Dread Pirate.”

Indeed, the 29-year old Texan acted as though he was CEO of a Silicon Valley startup, rather than one of America’s Most Wanted.  Had he been running his far flung online enterprise from say Rio de Janeiro it would have made prosecution that much more difficult. 


This in itself is almost an irony, considering the fact that every transaction made on Silk Road was so closely guarded.  Using the same technology created by the Department of Defense to hide military communications, Silk Road was able to transmit information using a computer network called TOR. (The Onion Router)  TOR’s job was to encrypt and transmit data using a number of different servers.  This would make it not only exceedingly difficult to collect and decrypt the entire message, but it would also make it nearly impossible to track the identity and location of the networks users.  Indeed, this was Silk Road’s unique selling proposition.  They routinely told prospective clients that no matter what they promoted on the site that neither their activities nor their identities could be traced by law enforcement.

While the FBI hasn’t exactly been forthcoming on how they were able to not only identify the server locations, much less mirror Silk Road’s content in order to zero in on the bad guys, this much is certain.  In the end the Feds used the same kind of underhanded tactics that supported the network in order to bring it down.

From a blog in Online CasinoNews: Nicholas Weaver, a researcher at the International Computer Science Institute in Berkeley, California specializing in network security and underground economics, says his best guess from reading court papers is that feds were able to crack the computer codes used to keep Silk Road operational, after which they could access the servers and grab IDs and addresses. Armed with that info, the G-men could find the physical servers and work with local law enforcement where the servers were located to seize them and then ultimately, the perps as well.”

Of course, it also didn’t hurt that the FBI had put the strong arm on Ulbricht’s right hand man, Curtis Clark Green, who recently confessed to being a member of Silk Road.  Green was also one of the people on whom Ulbricht reportedly put out a contract.  Court documents filed against Ulbricht alleges that he had become aware of an employee’s contact with federal agents and had offered $80,000 to have the employee killed.  While Green’s name was not revealed in the complaint it is implied, since Ulbricht is currently being held at the Metropolitan Detention Center in Brooklyn, while Green was conditionally released.

The real tragedy was not that it took federal agents the better part of two years to put paid to one of the most brazen criminal enterprises to ever hit the Internet.  The real tragedy is that less than one month after Silk Road went dark it is back in business, according to cnn.money.com

“Silk Road 2.0 emerged Wednesday alongside a number of other sites offering similar services. The new Silk Road, like the original, offers everything from prescription medication to heroin. The new Silk Road owner also took on the pseudonym of former leader Ross Ulbricht, Dread Pirate Roberts.  According to one former Silk Road user, the site was rebuilt by most of the major players who were heavily involved in day-to-day operations of the former site.”

Just like any number of other online portals, as long as there is a marketplace of willing buyers and sellers, there will always be those who are ready, willing and able to set up a venue to facilitate them.  Aside from Silk Road 2.0 there are other sites looking to fill this illicit vacuum, including such portals as Black-market Reloaded and Sheep Marketplace.  (Quoted from cnn.money.com)

While the Feds were able to put one online operator of black market goods out of operation, the question is whether this act killed the snake, or simply cut it into a many-headed hydra that will come back to life bigger and badder than the original like an iron fist in a silk glove

Carl Weiss is co-host of Working the Web to Win which airs every Tuesday at 4 pm Eastern.



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Run a FREE Contest on Facebook

By hector Cisneros

Facebook logo EspaƱol: Logotipo de Facebook Fr...
If you want to grow your Facebook fan base, this blog is for you. Facebook recently chang
ed its rules on running online contests. Unlike in the past, now you can create a contest without having to purchase additional services or 3rd party apps.  The downside is that there are some pitfalls you have to avoid to keep your account from being suspended. Breaking Facebook's hidden rules can stop you cold. This article will cover what has changed and what to watch out for, as well as providing you with the ins and outs of implementing your contest with and without apps.  If after all that you still want to know more about how to set up and run a free Facebook contest, tune in and turn on this week's episode of Working the Web to Win at 4 PM Eastern on Tuesday November 5.

Out with the Old and In with the New

Prior to August 27th, 2013 Facebook required that you use a third party application if you were going to run any kind of contest on their site. On top of that, you were required to get prior written permission and also were required to have a Facebook marketing rep assigned to help you create, run and manage any contest on the world's most popular social site. Today FB allows businesses to run contests directly on fan pages without purchasing a third party app. However, you have to cross your T’s and dot the I's because if your wording does’t strictly adhere to their guidelines, they will pull your contest and could possibly suspend your account.

We recently ran a contest for one of our clients using the exact wording listed on the Facebook Promotion Guidelines page and had to revise it 4 days into the contest. The Promotional Guidelines pages were missing several poignant details. What it offers are the basic rules, an example, some Best Practices and some frequently asked questions. What it doesn’t tell you is that the example they use is incomplete. The example leaves out the disclaimer Facebook wants you to include in your caption absolving them of any responsibility. It also leaves out that your contest rule details need to also be listed.

Back to Basics
English: The Facebook Man. Facebook is celebra...

1.    What is now considered a promotion on Facebook? Anything that requires an “entry/registration, element  or provides a giveaway or prize.
2.    Facebook removed the requirement that promotions must be administered via an application.
3.    You can now administer your contest by monitoring the Fan Page time line. However it cannot be your personal timeline.
4.    You can collect entries by having a user post on your page, comment on your page, like a post, comment on a post, or have a user message your Fan page directly.  
5.    Accurate tagging of people in photos is required in a photo contest. It’s now OK to ask people to submit names for a new product in exchange for a chance to win a prize. However,  it’s not OK to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize.
Facebook states that their motivation for this is to make it easier for businesses of any size to run contests on their site. Having said that, they have also made it easier for you to spend money promoting your contest with pay per click promotion tools. Under their best practices section, they list “Amplify your Promotions – Create Promoted Post or ads for your Page post to broaden the reach of your promotion. I won’t disagree that promoting your post will produce greater reach but I am sure that they are trying to get more revenue from the promotions where in the past the app companies were getting the lion’s share of the revenue.  Either way following Facebook’s Best Practices is a must. See these three links for details. Facebook NewsFacebook Advertising Guidelines and Facebook Page Terms. After all the confusion that was created by their original “Facebook’s Promotion Guidelines”, they updated their advertising guidelines  on October 22nd, 2013. 

Pro’s and Con’s
Me and my 542 bestest friends (on Facebook)
Me and my 542 bestest friends (on Facebook) (Photo credit: tychay)
PRO - It’s free. It doesn’t get any less expensive to run a contest that this. Your cost is yo
ur time and your prizes, period.
CON – You have to be a little creative to find a good picture, figure out how you want people to vote and come up with your contest objectives. This will take a little time and you may have to run several contests to figure out what works best for your company. Also if you break any Facebook’s posting rules you can be suspended.
PRO – It's relatively easy to setup and run. You can find lots of examples where you can copy the verbiage from someone else's contest and reword it so that it now fits your contest.
CON – If you make a mistake in your verbiage, Facebook will pull your contest post and send you a stern warning that you have violated their rules. It further says, any other violations can lead to suspension or removal of your account!
PRO – This type of contest can make it simple to manage a short duration contest (less than a couple of weeks). It also works well if you don’t have more than one hundred entries.
CON – You never know how may people will enter. If your contest takes off, it will be much harder to manage.
PRO – You can use Facebook’s insights page to view your basic contest statistics.
CON - Fully understanding what is represented by your contest's statistics will not be so easy, nor will you be able to measure specific statistics for demographics, psychographics and more.
PRO – You can ask participants to message you with their email address to insure they are entered.
CON – There is no automatic way to capture participants email or other information.
PRO – Your rules can be simple and listed either on the photo or as part of the caption.
CON – Make sure you provide rule details, (age limits, time frame, how to retrieve your prize etc..). If your rules are either too complicated or too long, this kind of contest may not work for you.  If you don’t follow Facebook’s rules to the letter, they could pull your contest post, send you a stern warning and/or could suspend your site. 

I started researching this subject in the end of August when Facebook broke the news of the contest changes. I read dozens of articles on top of what Facebook has released. Facebook releases a video with the head of their promotions department explaining the rules. Check out what she had to say about the new rules.

 A couple of good articles that provide additional examples come from the Social media Examiner. The first I would like to mention is “New Facebook Contest and Promotion Rules: What You Need to Know”. The second article I believe is worth reading is “How to Run a Facebook Timeline Promotion: 6 Tips for Success.

Are Applications Dead?

Does the introduction of on-page contest mean that contest apps are done for? Absolutely not! There are many reasons why a company would still use an on-page application. 

·         Facebook approved third party apps allow you to gather additional analytic information about your contest. This can include home many people clicked to view verses the actual number of people that click, posted or like your contest.
      ·         Facebook approved applications allow you to build more elaborate rules and usually include Facebook’s disclaimers built in. If your rules are elaborate, they will be harder to show on a timeline managed contest.
      ·         Facebook approved Apps are generally not confused as spam. 
      ·         Facebook approved Apps generally allow you to maintain your company's brand.
      ·         Facebook approved Apps look more professional than just having a photo/comment contest.
      ·         Facebook approved Apps stay in the same place on the page. Your own page managed contest will most likely move down the time like making it harder for people to find it.
      ·         Facebook approved Apps also can hide the results of the contest as it plays out. This means competitors and participants can only see what you want them to see.
      ·         With some third party Facebook approved Apps, you can require that fans Like your page, allowing you to grow your Fan base. If growth is your goal, this is important.
      ·         Facebook approved Apps allow you to gather email address for those who enter. Non app contest requires you to ask the participants to message you directly. This usually has a lower compliance than an app.
      ·         Facebook approved Apps can provide for opt-in forms allowing you to gather more information about the people entering your contest.
      ·         Facebook approved Apps allow you more choices in how a participant interacts in the contest. Voting can be done via check boxes, uploaded videos, pictures, slideshows and more.
      ·         Facebook approved Apps allow you to incentivise sharing. You can not do this with on page administered contest.
      ·         With a Facebook approved third party application you have more control over the contest. This reduces the risk of cheating, or someone gaming your contest because you forgot to list a specific rule.

The bottom line is that there are many ways a businesses can administer a Facebook contest without incurring a large expense. This article has provided not only the basic rules that are now in place. I have also provided detailed information that explains how to avoid some of the pitfalls that many people fell into when the changes were first launched.

Hector Cisneros is a partner, COO and social media director for WSquared Media Group based in Jacksonville, FL. You can connect with him on Twitter, Facebook, Google+, LinkedIn, and YouTube. He is also the co-host of Blog Talk Radio’s “Working the Web to Win,” where he and Carl Weiss make Working the Web to Win simple for every business. 
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The Scariest Sites Online

By Carl Weiss

Want to see something really scary? Well you don't have to prowl the streets on Halloween in order to see the kind of things that give you goose bumps.  All you have to do is trawl the Internet's backchannels for an hour.  Once there you will discover creepy crawlies galore, including a search engine designed for and by hackers, a black hat (not cat) convention in Las Vegas and ghost sites that will creep you out. Below is our list of the top 10 scariest sites on line.

10.  What Happens in Vegas
English: Vector image of the Las Vegas sign. P...Around since 1997, the Black Hat Convention held yearly at Caesar’s Palace in Las Vegas is the place where hackers hang their hat.  Interested in learning how to carry out cyber-spying on cellphones?  No problem.  Want to know what it takes to bypass traditional malware detection measures.  Piece of cake.  This convention is a veritable candy store where everyone from security experts to nerds looking to take down a small government come to hone their skills.  After the now defunct Silk Road website the black hat convention is one of the scariest in-your-face threats to cyber security that is not only officially sanctioned but wildly popular.  To quote the BlackHat.com site,

“Black Hat USA is the show that sets the benchmark for all other security conferences. As Black Hat returns for its 16th year to Las Vegas, we bring together the brightest in the world for six days of learning, networking, and skill building. Join us for four intense days of Training and two jam-packed filled days of Briefings.

9. Don’t Want to Wait for the Movie?
Then read the book, Hacking for Dummies, now in its 4th edition.  Why travel to Vegas when everything you need to start hacking can be found online?  This book is designed to show you the ins and outs of what it takes to get started as a hacker. 
As an information security professional, your toolkit is the most critical item you can possess — other than hands-on experience and common sense. Your hacking tools should consist of the following (and make sure you're never on the job without them):
·         Password cracking software, such as ophcrack and Proactive Password Auditor
·         Network scanning software, such as Nmap and NetScanTools Pro
·         Network vulnerability scanning software, such as GFI LanGuard and QualysGuard
·         Network analyzer software, such as Cain & Abel and OmniPeek
·         Wireless network analyzer and software, such as Aircrack-ng and CommView for WiFi
·         File search software, such as FileLocator Pro and Identity Finder
·         Web application vulnerability scanning software, such as Acunetix Web Vulnerability Scanner and WebInspect
·         Database security scanning software, such as SQLPing3 and AppDetectivePro
·         Exploit software, such as Metasploit

8. Want to Know How the World Will End?
Just in case the specter of cyberterrorism doesn’t put the fear of God into you there’s a website called Exit Mundi, that catalogs dozens of ways in which the world as we know it could meet its end.  Everything from asteroid strikes to gamma ray bursts, to nuclear terrorism, to a drug that would render the human population certifiably insane (too late) is described in detail on this site.  So if there isn’t enough stress in your daily grind, here’s the place to help you ring the bell the next time you get your blood pressure tested.

7. Alien Abduction Sites
UFOs: Seeing Is Believing
UFOs: Seeing Is Believing (Photo credit: Wikipedia)
As if we don’t have enough problems on Earth, there are sites that show you how to deal with threats from
 beyond the solar system.  We’re talking alien abduction here and there are a number of websites devoted to this phenomenon.  Googling “Alien Abduction Sites,” returned 7,580,000 results.  So despite government denials, this is a hot topic.  Scanning the first few pages of the results I noted everything from a wiki where you could share your abduction recollections(en.wikipedia.org/wiki/Alien_abduction) to the International Center for Abduction Research, http://www.ufoabduction.com/ which offers information that offers "Straight Talk About UFO Abductions" 
If the threat of being abducted by aliens causes you to lose sleep at night, fear not, because there is a website called http://www.stopabductions.com/ that shows you how to make a “Thought Screen Helmet,” designed to foil those insidious intergalactic interlopers.
6. Ghost Sites
Wikipedia defines a ghost site as “A Web site that remains live but is no longer updated or maintained or only done so very infrequently.”  However, if you Google the term you will find tons of sites more inclined to Ghost Busters than webmasters.  Included is everything from http://topparanormalsites.com/ that lists everything from ghost hunter sites to occult and paranormal investigation sites.  There was also listed on the first page of the search a spooky website that hit close to home, literally.  JAXHistory.com listed a number of spooky things such as UFOs over Jacksonville to something called the Florida Skunk Ape, which is purportedly “The Southernmost Bigfoot in the USA.”

5. The 20 Scariest Street View Sightings
Mashable collected the 20 scariest sightings posted on Google’s Street View that includes everything from what looks to be the climactic scene from the Alfred Hitchcock blockbuster “The Birds,” to a bizarre group of Japanese citizens who were spotted as they walked down the street sporting pigeon heads. (Don’t ask.) https://www.google.com/#q=scary+sites+on+google+maps

4. Seeing is Believing
halloween

If you think that Google Street View has cornered the market on weird things that happen every day you’re wrong.  There are literally millions of websites and videos that show everyone just how weird the world really is.  One site called http://www.abovetopsecret.com is a collection point for bizarre-but-true stories that get little attention from the media.  A recent headline includes, “Melting Starfish and Odd Orca Behavior in the Pacific Ocean,” that quotes a Seattle biologist that describes some of the bizarre changes in the sea life in the area that alludes to the fact that since the Fukushima Reactor meltdown in 2012 that the environmental impact to the Pacific Ocean has been nothing short of catastrophic.  The blog also states that, There are other reports of seals with what appears to be radiation burns on their skin and Polar Bears showing signs of large hair loss.


3. Conspiracy Theory Sites
Of course, conspiracy theory sites thrive online.  This can make it tough to weed out the chaff from the wheat.  For every site that purportedly sheds light on some facet of society that could turn around and bite us, such as the recent revelation that the NSA has been spying on the phone calls, internet searches and financial transactions of millions of American citizens, there are also sites that purport that the top 3 conspiracy websites crashed at the same time that the government shutdown took place, thus proving that they are owned and operated by either the CIA or the NSA.  Love them or laugh at them, there are conspiracy theory sites that claim to prove or disprove everything from government mind control to the New World Order.  So if you want to go there, here are a few hot tips.  But I’ll deny I sent you there if questioned by the authorities.
Disclose TV’s Camp FEMA American Lockdown which details the recent legislation that attempts to legitimize the use of internment camps to detain citizens in the event of an uprising or civil unrest.

http://www.disclose.tv/action/viewvideo/155614/Camp_FEMA_American_Lockdown__FULL_MOVIE__86_min/#ixzz2j80svCye


2.  Cooking Show Gone Bad
The Halloween episode of Man Cave Munchies purports to show viewers how to prepare “a dish that’s so easy it’s scary.”  However the intro to the show depicts the host as a meat cleaver wielding ghoul that could put you right off your diet. Check it out if you dare. http://youtu.be/n1bLP1VffBM

1.      The Scariest Site of Them Allhttps://www.healthcare.gov/
You think that a meat cleaver wielding zombie chef is scary?  This is nothing when compared to a site that has put the fear of God into hundreds of millions of citizens of the USA.  This government owned and operated site starts off with the innocuous motto, “Find Health Care Coverage that Works for You.”  Then it stubbornly refuses to let the majority of people sign up, much less find coverage of any kind.  Worse yet, for those who either refuse to sign up or just plain can’t sing up, there is the threat of a stiff monetary penalty.  While the press refers to this system as Obamacare, I think a more appropriate term would be ObamaScare.

When he isn't scaring people, Carl Weiss is the president of W Squared Media Group, a digital marketing agency based in Jacksonville, Florida.  He is also co-host of Working the Web to Win, an online radio show that airs every Tuesday at 4 pm Eastern.
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Birth of the Bionic Man

By Carl Weiss

“Astronaut Steve Austin, a man barely alive.  But we can rebuild him.  We have the technology.”

Or so the story goes in the TV series starring Lee Majors that ran from 1974-1978.  The stuff of fiction in the 20th century, during the past few years many of the innovations portrayed in the original series have gone from science fiction to science fact.  There are now such things as prosthetic arms and hands with tactile sense, rudimentary bionic eyes that help the blind see, and cochlear implants that help the deaf hear.  While we don’t yet have the ability to equip amputees with fully functional legs that can go from zero to sixty in five seconds, we can offer robotic exoskeletons that can help paraplegics regain the ability to walk on their own.  Plus there are other man/machine concepts that are either in the prototype phase or on the drawing board that can amp up the capabilities of us mere mortals.  In this week’s blog, we will take a look at these technologies, as well as the ramifications of enhanced human beings who will soon make Colonel Austin seem as antiquated as much of the technology of the 1970’s.

Medical Bionic Implants/Artificial Organ Market Worth $17.82 Billion by 2017 - New Report by MarketsandMarkets

The medical bionic implant (artificial organs) industry has witnessed a myriad of technological advancements over the past two decades.  It includes vision bionics, ear bionics, orthopedic bionics, heart bionics, and neural/brain bionics. Medical bionics in pipeline include wearable artificial kidney, bio-lung, and artificial pancreas.  

Bionic limbs will one day sense the grass under prosthetic feet.

It sounds like something straight out of science fiction: artificial limbs that not only move, flex, and feel like their flesh counterparts, but also respond directly to one's thoughts and even translate sensory feedback -- the feeling of grass beneath one's feet or the sensation of a limb floating in space -- straight back to the brain.
Thanks to an aggressive push in funding from the US military in an effort to the improve the lives of injured veterans, those advancements are no longer such farfetched dreams. While the idea of "Blade Runner"-level prosthetics is still a far-off fantasy, impressively capable, thought-controlled bionic limbs are now a modern-day reality thanks to pioneering research between the Rehabilitation Institute of Chicago (RIC), DARPA, and a growing sector of companies developing the next generation of artificial limbs. http://news.cnet.com/8301-11386_3-57606975-76/bionic-limbs-will-one-day-sense-the-grass-under-prosthetic-feet/

With an aging population and billions of dollars at stake it is obvious that artificial limbs and organs are a growing trend that is the next logical evolutionary step.  While some people have ethical dilemmas with creating replacement parts for the human body, the technology is anything but new.  During the past few decades everything from hip and knee replacements to laser eye surgery has become routine.  Transplant surgery isn’t even considered all that radical a procedure in the twenty first century, although organ rejection hasn’t quite been licked.  So why not construct replacement parts using all our available technology.  If it wasn’t for the fact that we couldn’t figure out how to connect artificial limbs to our nervous system, Steve Austins would already be here.  However, according to a recent article in the Wall street Journal, this conundrum could soon be a thing of the past.

“In an advance that could eventually improve the mobility of thousands of people living with amputations, researchers said a 32-year-old man successfully controlled movements of a motorized artificial leg using only his own thoughts.  Aided by sensors receiving impulses from nerves and muscles that once carried signals to his missing knee and ankle, the patient was able to climb and descend stairs and walk up and down inclines much as he could with a natural leg, based on directions that came from his brain. Importantly, he was able to flex the device's ankle, enabling a near-normal gait, something not possible with current prosthetics.” http://online.wsj.com/news/articles/SB10001424052702304795804579097570008603700

Enter Frank N. Stein

Of course with nearly two thirds of the human body capable of being simulated by prosthetics it was only a matter of time before someone decided to hardwire them together to create the first artificial human.  The first to attempt the feat was a pair of English researchers.  Amazingly enough, their creation, named Frank, came in not at $6 million mark but only $1 million.  Of course as they say, you only get what you pay for.  No matinee idol, Frank is nonetheless a TV star, since his creation was chronicled on, "The Incredible Bionic Man," premiering Sunday (Oct. 20) on the Smithsonian Channel at 9 p.m. 

The brainchild of robotocists Rich Walker and Matthew Godden, their bionic man was assembled from a cornucopia of artificial organs and prosthetic body parts that had been donated by labs from around the world.  According to the documentary, Frank was modeled after Bertolt Meyer, a Swiss psychologist who wears a bionic hand.  Of course Frank doesn’t stop there.  He also sports everything from a wrist, ankles and feet to an artificial lung, trachea, pancreas, spleen, kidney and heart that pumps artificial blood through an artificial circulatory system.  He also has a brain that purportedly can mimic a number of human functions, including speech recognition and production all of which are assisted by a cochlear implant.  Frank sees courtesy of a retinal prosthesis.

To support his prosthetic legs, the bionic man wears a robotic exoskeleton dubbed "Rex," made by REX Bionics in New Zealand. His awkward, jerky walk makes him more like Frankenstein than ever. http://news.discovery.com/tech/robotics/first-fully-bionic-man-walks-talks-and-breathes-131018.htm

While Frank’s abilities are more akin to the Tin Man than Paul Newman, he can carry on a conversation since he comes equipped with a sophisticated chatbot program.  Another thing that makes people want to engage Frank in conversation is the fact that while his body is more stickman than human, his prosthetic face is all too human-like.  In fact, it is an exact replica of Bertolt Meyer.

The possibility of having a walking, talking synthetic human does bring up a number of other questions, such as how much body enhancement is socially acceptable?  And what rights will an artificial human being be granted?  While this writer is unable to answer these questions, I do have one suggestion.  Why not go right to the horse’s mouth and ask Frank, since he will be on display at the Smithsonian Air and space Museum in Washington DC through the remainder of the fall season.  Heck, I can think of a number of politicians who could handily be replaced by Frank.  But then that would present our bionic man with a conundrum of his own.


Carl Weiss is president of W Squared Media Group a digital marketing agency based in Jacksonville, Florida.  If you would like to share your views on the subject, tune in his Working the Web to Win radio show Tuesday at 4 pm on Blog Talk Radio.

The Humdinger Named Hummingbird

By Carl Weiss

You may have heard that Google recently released its latest algorithm update named Hummingbird.  What I find interesting is that Google always seems to name its updates after cute critters like pandas and penguins and hummingbirds.  Meanwhile their effect on many websites is more like being attacked by lions and tigers.  That being said, what I have brought you today is a cold, hard look at when, why and how search engines of all kinds insist on playing games with website owners,as well as what you can do to keep ahead of changes that can leave you stuck in the darkest regions of cyberspace.

What’s it all about?

Having worked the web professionally since 1995, I have seen a lot of changes over the past 18 years.  Back in the beginning, all you needed to get on page one of any search engine was a website.  This was in the days before blogs and social networks, before online video too, since there wasn’t enough bandwidth to stream video.  Search engine algorithms were pretty simple back then as well.  In fact, one of the easiest ways to get on page one in the 90’s was to research sites already on page one, since their code could be dissected and bested. This is one of the reasons that virtually every search engine was soon forced to start changing their algorithms on a regular basis.  You see it wasn’t long before everybody started to realize that you could beat the other site owners by stuffing more of the keywords you were after onto the page.  The crowd also realized that while the sentence, “online casino, online casino, online casino, online casino, online casino,” might get your site to the top of the heap, it wasn’t going to please most visitors.  This is when sharp operators started making these stuffed sentences the same color as the background, which meant that only the search engine spiders could read them.

Of course so could the webmasters of the search engines.  So they decided to up the ante by having owners begin soliciting backlinks, figuring that this was one way of showing the popularity of a website.  Within six months of this edict, entrepreneurs started spawning backlink farms where any site owner could acquire hundreds or even thousands of backlinks overnight.  This rankled the powers that be at the search engines since their spiders were not yet intelligent enough to detect farmed backlinks from the real McCoy.  However, in the tit for tat world of search engine operators, it wasn’t long before the spiders became ever more sophisticated. 

Bear in mind that before Google came onto the scene there were dozens of search engines that could provide viable traffic to businesses.  Even though there were a number of well entrenched operators, no one yet held anything like a monopoly.  What this meant is that if your site didn’t fare well on one search engine, you could always move your operation to another, many of which could be cracked in 24 hours.  Once the 800 lb gorilla in the room called Google went public, the game was changed and not for the better.

Search Engine Market Share 1999
English: a chart to describe the search engine...
AltaVista: 15.5%
HotBot: 11.3%
MSN Search: 8.5%
Infoseek: 8.0%
Google: 7.8%
Yahoo: 7.4%
Excite: 5.6%
Lycos: 2.5%

Google Gets Into the Game.

On August 19, 2004 Google went public.  By July of 2005, its market share had grown to 30.5 percent of search.  A year after that, it control raised to 41.4 percent of search.  By 2010 Google controlled 71 percent of search. Yahoo by this point was down to less than 15 percent and Bing came in third with 9.3 percent.  What this meant to site owners was that they were now forced to answer the question, “What do you feed an 800 lb gorilla?  Anything it wants.”

What Does Google Want?

What Google wants today is content and lots of it.  Nowadays it isn’t enough to have links to your blogs, videos and social sites on your homepage.  Now you are actually expected to feed them regularly.

In a blog entitled “What HummingbirdMeans for Small Business SEO,” searchenginewatch.com posted:
“Websites can't grow their entrance pages without introducing new content regularly. While hard to believe, there are many webmasters who don't update their websites, have no blog, and refuse any assistance.  While introducing new pages of helpful, high-quality content is a great start, Webmasters and small business owners need to be very creative to be noticed.
·         Newsjack hot stories in their areas of expertise.
·         Create infographics.
·         Make videos to post on YouTube.
·         Utilize staff to promote in social media.”

The Pearl Harbor of Algorithm Updates

Worst of all for many website owners was the fact that Hummingbird was launched as a kind of sneak attack, with Google dropping the bomb without warning which had the effect of taking many website owners by surprise. Newswire.net reported that,

“In the past, Google’s Panda and Penguin updates have struck fear in the hearts of SEOs as they watched their clients’ rankings plummet. While Panda and Penguin affected 1% or 2% and still caused panic, this new update is reported to affect the majority of search results and no one noticed until the announcement was made a month later.  The last Google update that replaced this much of the search engine was in 2010 with the ‘Caffeine’ update. Caffeine introduced the ‘live search’ and keyword suggestion tools, and many people seem to have forgotten the huge emphasis that it placed on social signals. This new update is possibly even more dramatic since it appears Google now understands the intentions of the words carried in these social signals.” http://www.newswire.net/newsroom/pr/00077509-google-hummingbird-favors-human-speech.html

What it boils down to is that Google is only going to give high ranking to websites that provide a complete
Image representing AltaVista as depicted in Cr...
 multi-media experience to visitors.  This means the age of “Set it and forget it” websites is at an end and that using trickery to garner a high position is no longer going to be possible.  It also means that what was traditionally considered to be SEO-friendly will become as obsolete as many of the search engines that used to rule cyberspace.  (AltaVista, the titan of the search engine world back in 1999 went dark for good in 2010 after seeing its share of the market reduced to two tenths of one percent.)

So if you don’t want to wind up relegated to the bone heap online, you need to create a corporate culture that is designed to feed a world wide web that is hungry for content, before Google’s next cute critter decides to take a bite out of your web presence.

Carl Weiss is president of W Squared Media Group, a digital marketing agency that offers guaranteed organic placement on a number of major search engines.  He also owns Jacksonville Video Production and co-hosts the weekly online radio show Working the Web to Win every Tuesday at 4 pm Eastern.
                                                                        




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