I guess everybody here is waiting for me to write an article about the public launch of Google Plus. Well, I’m going to hold off on that for another week. Instead I want to tell you about an article I read on Monday on the Wall Street Journal online, titled “How a Start-Up Landed Shelf Space at Wal-Mart.”
The piece profiled an entrepreneur who spent $40,000 to develop the Orabrush, not a better toothbrush mind you, but rather a brush that you use on your tongue. To make a long story short, they offered this device to a number of big box retailers. You want to guess how many sales they racked up? That’s right a big fat goose egg.
Now desperate to try anything that could possibly leverage a sale or two before the company went belly up, the patent holder approached a marketing professor at Brigham Young U, who was so impressed with the product that he promptly passed the project along to an undergrad student. This student volunteered to create a 2-minute YouTube video for the company for $500. After spending forty grand, the guy behind the Orabrush figured, “What do I have to lose.”
So I guess you’re wondering how effective a two minute video about a tongue brush could possibly be? Today the company’s YouTube channel, called Cure Bad Breath, has racked up nearly forty million views, making it the third most popular after Apple Computer and Old Spice.
Not only did the company get that coveted shelf space at Wal-Mart, but before the big box could sign them on the dotted line, Orabrush had sold in excess of one million units online.
So if that’s what a little online video can do for the inventor of the tongue brush, just think of what it can do for a business like yours.
If you want to read the article in its entirety, click on the link .
Carl Weiss specializes in viral video marketing and video SEO. To view his video knowledge base, go to Access-JAX and Jacksonville Video Production
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