Put a Little Pep In Your Online Step

Baby, it's cold outside...unless like me you live in Florida.  Alright, so it's a brisk 73 outside.  Brr.  The point I'm trying to make is that during the holiday season there's a chill in the air that puts a rosy glow on your cheeks and a little extra pep in your step.  So why not use the reason for the season to step your blogs, vlogs and social networks up a notch or two.  Why let the big boys have all the fun.

Spread a little Holiday Cheer

As you know, nothing online has a higher probability of going viral than humor.  I mean, 10,500,000 funny cat videos can't be all wrong.  So why not use the touchstones of the holiday season to spice up your web presence.  Madison Avenue and Hollywood have been featuring Santa, elves, and/or a snowman or two in their advertisements and motion pictures for years.  You don't have to be David Ogilvy or Stephen Spielberg to get in on a good marketing schtick when you see one.  Just roll up your sleeves and join in the fun.

Lights, Camera, Sleigh Bells

For instance, last year we shot a humorous video featuring Santa Clause asking a 12 month old toddler what she wanted for Christmas.  (See the video below)  While the video didn't exactly glean thousands of views, it did generate a lot of  good-natured responses from those who viewed the video, which was broadcast on our social networks and newsletter.  It was also clearly passed along to friends and family of many viewers.  We also tagged the videos on Twitter with #santababy which helps to promote it beyond the local neighborhood.  We also rebroadcast the video this year.

Santa Baby Part 2

So this year, we thought we'd try the Santa Clause theme once again.  So we rented a Santa suit and hired an actor to play Santa.  Only instead of using an infant, we decided to opt for a little eye candy, in the form of a vivacious 25-year old blonde actress.  Once again aiming for a tongue in cheek approach, we asked  Santa Baby the same question as we had the little girl from the first feature.  Her answer, along with Santa's surprising response, is sure to make this video an even bigger draw than the one previous. (See below)

You Can't Get Enough of that Jolly Old Elf

While we had the suit, we also decided to shoot a third video, this one showing how the Internet has clearly effected Santa's business in 2011.  We will drip this video (below) and the one above out over the course of the Christmas season.  All told, the entire project set us back less than $200.  Ho ho holy mackerel, what a jolly good deal.

The bottom line is that if you get into the spirit of the season and employ a little creativity, there is no telling what you can come up with to entertain both prospects and customers while simultaneously promoting your business.

I think next year we'll give the Grinch a shot.

Have a happy holiday from all the elves at Access-JAX.com.

When Carl Weiss isn't directing jolly St. Nick, he helps clients maximize their results online.  If you want to find out how you stack up online, go to either of Carl's sites at http://access-jax.com or http://jacksonville-video-production.com and sign up for a FREE Web Presence Analysis today.