By Carl Weiss
“We’re Number ONE!”
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| Image from engineerofknowledge.wordpress.com |
That’s what everyone strives
for in this country. Whether you’re talking sports, business, academics, or
keeping up with the Jones’, Americans are extraordinarily competitive. This especially holds true online, where ever
since the first search engines appeared more than 20 years ago, website owners
vied for the top spot on every keyword combination imaginable.
Back in the early to
mid-1990’s achieving a page one result wasn’t all that difficult. That’s because everything you needed to feed
the search engines was on page one of your website. Back then, there were no blogs. Social networks hadn’t yet been
invented. Video was not even possible,
since most web surfers used a dial-up connection. Heck, most web designers had to be careful
not to use hi-res images, since these could cause a site to load at a glacial pace.
Today, the game has
changed. The Internet has become the mac
daddy of interactive, multimedia marketing.
If you want to wind up on page 1 of major search engines, you need to do
more than just create a properly optimized website. There are a lot of moving parts to take into
consideration. Not only do you need to
be concerned with site architecture, but you also need to add and feed
everything from daily social posts and weekly blogs, but you should also create
videos on a monthly basis.
The Web is run by the Golden Rule – He Who Has the
Gold, Makes the Rules
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| Image courtesy of andhoraa.com |
The problem is that unless
you have the time or a dedicated online marketing staff to continually feed
content day in and day out to the Internet, most business owners usually take
one of three tacks:
1. They outsource their online marketing
2. They start off with the best of intentions only to run
out of steam
3. They throw in the towel
Having spoken to thousands of
business owners over the past few years, what I always ask is the obvious
question, “If your competition is on page one of the search engines and you are
not, is this good or bad for your business?”
While every business owner agrees that the last thing they want to do is
provide their competition with any competitive edge, some of them have either
tried to outsource their online marketing with horrible results, while others
simply can’t afford to spend $1,000 or more per month to get the job done.
While I sympathize with both
these situations, while I can educate the public on the ways to select a
reputable online marketing firm, what I haven’t been able to do is show them
how to get the job done cheaply. That’s
due to the fact that it takes a considerable amount of time to feed a minimum
of 3 social nets daily. Not to mention
that writing and distributing weekly blogs that engage and grow readership
doesn’t come cheaply. So if you think
that paying someone a couple hundred dollars a month is going to magically move
your website onto page 1 of Google, you are in for a rude awakening.
Is Scalable Online Marketing Possible?
Being the CEO of one of the
last online marketing agencies around that still offers written guarantees for
organic results, I can tell you that until recently, all I could do was shake
my head and wish business owners who wanted the results but couldn’t afford the
price good luck. That’s because there is
no longer any shortcut to long term online results. While you can sometimes get an optimized blog
or video to pop up on Google page 1, when it comes to getting your website to
move up the rankings, someone has to be willing to do the work.
That’s also the main reason
we’ve been producing a weekly Working the Web to Win blog and radio show for
the past three years. Hector and I
weren’t trying to be blogging or online radio superstars. We just wanted to keep the public up to speed
on the ever changing Internet. While
this provided business owners with tidbits of knowledge, there was no way to
pull this material together into a multimedia training course that would teach
them what they needed to do in order to become a scalable DIY online marketing
system. Until Now!
Introducing WWW University
Our first e-course, SEO Made Easy, consists of twenty chapters that take students step-by-step through the process of optimizing websites. The course material covers everything from the proper use of page and image tags, to maximizing your Google Juice and leveraging local SEO. Better still, the course includes a half-dozen videos that show you what it takes to generate page 1 results. We also include everything from contact information with the instructor, to a weekly WWWU Newsletter that is designed to keep you up to speed with regards to the ever changing World Wide Web. Not bad for a one-time tuition of only $97.
During the course of the next few
months we are going to add more courses including Business Blogging, Viral Video
Magic, Social Media on Steroids and more.
Even better is the fact that we will provide special pricing for alumni
for additional training modules and optional online marketing via Working the
Web to Win that will allow graduates to create a scalable online marketing
system that lets them decide how much time and money they want to spend to get
the job done.
To put this system into perspective, imagine what it would be like if you could go to your local Mercedes Benz dealer and pick out any car on the lot, knowing that by helping out around the dealership you could get the car of your dreams at a price you can afford. If the prospect of creating a scalable, affordable system of online marketing is something that you would like to learn more about, take our SEO Made Easy course for a test drive at http://wwwu.patience.io/catalog/4385
To put this system into perspective, imagine what it would be like if you could go to your local Mercedes Benz dealer and pick out any car on the lot, knowing that by helping out around the dealership you could get the car of your dreams at a price you can afford. If the prospect of creating a scalable, affordable system of online marketing is something that you would like to learn more about, take our SEO Made Easy course for a test drive at http://wwwu.patience.io/catalog/4385
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