While I may not wear a floppy hat and drive a purple Cadillac, I know when it's time to spring for some bling. If you have been following my blogs and videos this month, then you know that we have been talking about the fact that the 800lb gorilla in the room named Google wants what it wants. In short, this means that if you want to achieve Google page 1 then you need to know how to feed the monkey.
What's Google like to eat? Mostly it's own properties. If we're talking video, this means YouTube. (Purchased in 2006 by Google for $1.65 billion.) Got a blog? Then Blogger, another Google-owned entity, is the vehicle of choice. And now that Google has launched Google+, you had better include that in your lineup as well. (The day after Google+ was available to the general public, we started dropping widgets onto all our clients sites.) Why? Even though the googlebots are interested in such things as content, backlinks and other social networks, such as Facebook and Twitter, you had better believe that they weight their own properties heavier than the competition.
What I'm trying to say is that if you want Google to know and love your website, then you need to return the favor. Take the initiative and embed videos and widgets on your site. Put in a little sweat equity and post blogs more than once in a blue moon. If that doesn't work, you can always hang a pair of fuzzy dice from the rearview mirror. That always attracts attention.
Keep working the web!
Carl Weiss has been working the web professionally since 1995. His companies http://access-jax.com and http://jacksonville-video-production.com specialize in helping companies large and small maximize their online results through the use of such things as Power Blogging, Push Technology and Viral Video Marketing. They also offer a FREE Web Presence Analysis that can show you how to improve both visibility and results online.
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