What is the Best Social Media Site

by Hector Cisneros

There is no such thing as "what the best" social media site for a small
business. A small business should create a presence all on as many
platforms as they have time for.

I tell people they need a presence on all of the top platforms. Facebook,
LinkedIn, Twitter, Google+ You Tube etc.. More is they have time to set
them up. These will all provide backlinks and traffic to their website
which most businesses already have.

However, using a social media site as a marketing platform is a different
matter. This requires some planning, some analysts, a pre-determined budget
(either money or time) and the understanding of what their USP is (unique
selling proposition) and who their ICD is (Ideal customer demographic). On
top of this they should set goals. Goals should be SMART in nature and of
one of three types. Goals for network development, goals for positive
interaction and goals for closed business.

In the beginning it is easier to  setup and achieve network development
goals (i.e. grow your following). Having a decent size following will help
you with achieving positive interactions (buzz, viral messages spread ...)
and be able to close more business. It's much easier to get a response from
a marketing message when you send a message (email, tweet, post etc...)
1000 or 5000 people than it is if you send your message to 124 followers.
The rule of ten follows here Ten in a hundred suspects will have an
interest and one of the ten interested prospects may purchase.  Therefore
it's better to start with 1000 suspects which will yield 100 interest
prospects which, inturn, will yield 10 possible customers, than to start
with 100 potential suspects.

If a business wants instance gratification they can do PPC, (pay per click)
on Facebook, LinkedIn, YouTube and others sites.

People who are successful today start by creating a marketing plan that is
measurable, testable and executable within  their budget. Most small
businesses can afford to pay for consulting help if they don't know where
to start. A marketing consultation can usually create a plan for about
$500. This is a good deal if the consultant is not selling you the service
and they have provided you a plan that can be bid out.

For a person with no budget but time on their hands, I suggest that they
create a schedule and stick to it. They should also invest in some tools
that will let them create message post conveniently (tablets, smart phones
etc...) and also use aggregation software (like Hootsuite or TweetDeck)
which will allow them to post to multiple platforms simultaneously and also
schedule their post for future dates.

If they do these three things they will be able to create a social media
campaign on a shoestring budget.

I hope this email helps you. If I can be of service in any way let me know.

Sincerely,

Hector Cisneros

Hector "The Connector" Cisneros
With BNI where "Giver Gain"
Website Know How, Inc.
Mobile 904-887-0946
Hector.Cisneros@websiteknowhow.com